Looking to increase staff and expand operations? Are you having a tough time selling your MSP services to potential clients or retaining existing ones? We’ve assembled a list of 12 inspirational TED Talks every MSP and IT professional should start watching to make better decisions and grow a successful business. Watch them all. We highly recommend it.
1) I Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr.
We begin with retention. If you want to scale business operations, you must retain your existing customer base. John Boccuzzi Jr. will show you the value of having exceptional customer service and why he considers it the greatest form of marketing a brand can have. John explains why so many businesses fail due to poor customer experiences. Don’t be one of them.
2) Never Split The Difference | Chris Voss
Are you struggling to sell your value and offerings to potential clients? Don’t find yourself in a no-win situation. Hear from a former FBI hostage negotiator with over 24 years of experience in high-stakes negotiations. Learn the art of Tactical Empathy to build meaningful relationships with your clients and convince those prospects of the value you offer.
3) How to Master Recruiting | Mads Faurholt-Jorgensen
“Most leaders spend 10% of their time recruiting and 90% correcting recruiting mistakes.” Mads Faurholt-Jorgensen will help you avoid these pitfalls by teaching you what to prioritize when hiring new staff. Learn how to conduct winning interviews and know if the person is the right fit within minutes. Build your team with greater confidence after this educational TED Talk.
4) How to Write an Email (No, Really) | Victoria Turk
Victoria Turk will show you the fundamentals of email etiquette. Where should you begin when starting the conversation in an email? Victoria will give you the scoop on what you should include in the body of the text to keep potential clients interested. Keep those email conversations going in the right direction with this informative TED Talk.
5) How to Write an Email That Will Always Be Answered! | Guy Katz
A well-written email will help you close that contract faster. Every character counts. Guy Katz will teach you how to write an email that always gets answered, including the 5 ingredients for a great email. There are billions of emails sent daily. The majority of them won’t get opened or stand a chance of getting noticed as they are redirected to the spam filter. Guy’s practical advice will help increase your open rates and closed won opportunities in your sales pipeline.
6) Neuromarketing: The New Science of Consumer Decisions | Terry Wu
Why should a prospect choose your MSP over your competitors? Dr. Terry Wu breaks down the science of neuromarketing and gives you plenty of insight on how to better understand your clients. Learn how a failed Coca-Cola experiment led to 8,000 angry phone calls a day. Find out what the missing ingredient was to avoid customer churn.
7) Think Your Email is Private? Think Again | Andy Yen
Think your emails are private? Andy Yen will prove you wrong on that theory. Andy discusses the role of encryption in securing email conversations and the importance of protecting user privacy. Without encryption, the content gets transmitted as readable text, which gives a threat actor all the insight they need to steal personal information. Don’t hit that “send” button just yet until you’ve watched Andy’s insightful TED Talk.
8) Behavioral Economics – How to Make it Work for Us | Maciej Kraus
Are you pricing your services correctly? Take the guesswork out of your pricing efforts by mastering behavioral economics with Maciej Kraus. Learn the importance of behavioral science and how it helps your prospects move forward in the buying funnel. Find out what a coffee chain has in common with your pricing models.
9) Your Human Firewall – The Answer to the Cyber Security Problem | Rob May
Rob May talks about how personal data is such a precious commodity and how companies invest in traditional security when the bigger risks are what he dubs the human firewall. Rob talks about unsecured Wi-FI connections while waiting for your latte at Starbucks which could lead to potential man-in-the-middle attacks and data exfiltration.
Rob also talks about phishing and how easy it is to fall into that trap – a great use case to implement phishing simulations in your organization.
10) Data Privacy and Consent | Fred Cate
Dr. Fred Cate will make you rethink what you know about data privacy and data collection. You’ll discover why data privacy is essential, not only for staying compliant with various regulations but also for safeguarding your customers’ identities and sensitive information. A very interesting talk all around.
Learn about the Do’s and Don’ts of Managing Sensitive Data in the Cloud here.
11) SEO Matters | Ira Bowman
You can’t grow a successful MSP business without visitors coming to your website. Having visibility in Google’s search results can give you a competitive edge in the market. Just how much? Ira Bowman mentions the fact that Google owns 92-94% of search engine traffic.
As an MSP, if your site isn’t on the first page, you’re missing out on the majority of potential clicks which ultimately translates to lost revenue. Ira will fill you in on all the SEO details to gain more search visibility and how to run campaigns that convert.
12) 3 Ways to Make Better Decisions — by Thinking Like a Computer | Tom Griffiths
Decision-making doesn’t have to be complex, especially when you start thinking like a computer. Take a neural journey with cognitive scientist Tom Griffiths on how you can apply the logic of computers to decipher basic setbacks and accelerate business goals with little to no friction.
Stay inspired by following Guardz to learn more about the latest MSP findings and research to transform your business.
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