We’ve compiled a list of 12 essential books to help you master the art of selling, how to negotiate deals better, a deep dive into various IT technologies, winning at customer success, and what it takes to thrive as an MSP in 2024 and beyond. Grab a good cappuccino, espresso, or Earl Grey tea, and get your bookmarks ready!
Here’s the TL;DR
- Simplified Cybersecurity Sales For MSPs
- The Pumpkin Plan
- Package, Price, Profit: The Essential Guide to Packaging and Pricing Your MSP Plans
- Phoenix Project
- The IT Business Owner’s Survival Guide
- Managed Services in a Month
- The MSP Growth Funnel
- The MSP Owner’s Handbook: QBR Edition
- MSP Secrets Revealed
- The E-Myth Revisited
- Never Split the Difference
- The MSP’s Survival Guide To Co-Managed IT Services
Coffee Table MSP Book Collection: 12 Essential Reads for MSPs and IT Professionals
- Simplified Cybersecurity Sales For MSPs: The Secret Formula For Closing Cybersecurity Deals Without Feeling Slimy – Jennifer Bleam
Simplified Cybersecurity Sales for MSPs will show you how to sell cybersecurity successfully and get into the mind of a successful salesperson. Win more clients over with this must-have book for MSPs.
- The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field – Mike Michalowicz
Mike Michalowicz tells it like it is. Plenty of relatable analogies and witty humor to keep your interest going from cover to cover. The Pumpkin Plan gives you the tools to harvest and plant your business seeds. Discover who the winning customers are and unlock opportunities for long-term sustained growth.
- Package, Price, Profit: The Essential Guide to Packaging and Pricing Your MSP Plans – Nigel Moore
Ever wondered how to package your MSP business? Nigel Moore can lend a hand. You’ll learn about what to include and exclude in your plans, various pricing strategies, and how to deal with complex clients. Nigel offers practical tips that you can implement immediately to futureproof your business.
- Phoenix Project: A Novel About IT, DevOps, And Helping Your Business Win – Gene Kim & Kevin Behr
Kevin Behr and Gene Kim dive into the story of Bill, an IT manager at Parts Unlimited, who has been tasked with the project of his career, The Phoenix Project. Bill has 90 days to fix the mess that is behind schedule and way over budget. Will he succeed or will his entire department get outsourced? Find out.
- The IT Business Owner’s Survival Guide: How to save time, avoid stress and build a successful IT business – Richard Tubb
Richard Tubb is one of the most recognizable names in the MSP industry – bar none. The IT Business Owner’s Survival Guide provides you with all the tools to handle the stressful daily grind. Learn how to put your social media on autopilot and when you should part ways with clients.
- Managed Services in a Month: Build a Successful, Modern Computer Consulting Business in 30 Days, 3rd Edition – Karl W. Palachuk
30 days. That’s all the time you’ll need to grow a successful MSP business. Karl W. Palachuk will teach you how to create service agreements and service offerings that scale. Whether you’re a newbie or seasoned professional, you’ll gain a ton of insights from this book.
- The MSP Growth Funnel: A Complete Guide To Marketing & Selling Managed Services – Kevin Clune
Want to get to know your audience better? Kevin Clune will take you on a buyer’s journey through the four stages of the customer acquisition funnel. From choosing the right content topics to crafting your pitch and ultimately closing the deal, it’s all here.
- The MSP Owner’s Handbook: QBR Edition – Marnie Stockman Ed.D. & Juan Fernandez
Increasing client revenue. Delivering QBRs. Scaling your MSP business to the next level. Sound good? The MSP Owner’s Handbook will show you how to achieve it all. Marnie “literally” authored the book on Customer Success for MSPs, while Juan scaled an MSP to $20M in six years. Learn from two of the best in the game.
- MSP Secrets Revealed: 101 gems of inspiration, stories & practical advice for managed service provider owners – Mark Copeman
Shh, don’t tell anyone you have the marketing and lead generation secrets. Mark Copeman will show you how to treat customers as if you’re going on dates (seriously). You’ll also get the scoop on how to recruit and build the right onboarding program, spread revenue dependency, and become a numbers wizard.
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – Michael E. Gerber
This is one book every MSP and small business owner entrepreneur should own. Michael E. Gerber will guide you through a variety of strategies that encompass people, marketing, management, organizational, and systems. Discover what the Turn-Key Revolution is all about and how it can take your business to the next level.
- Never Split the Difference: Negotiating As If Your Life Depended On It – Chris Voss & Tahl Raz
Valuable lessons from a former FBI international hostage negotiator that you can apply the same principles to your MSP business. Gain the upper hand when it comes to negotiating client contracts and service agreements. Leverage tactical empathy to understand your clients’ needs and master the art of mirroring and labeling to build trust.
- The MSP’S Survival Guide To Co-Managed IT Services: A Crotchety Old Geek’s Road Map on Marketing, Selling and Providing Managed Services to Organizations with Existing IT Staff (CoMITs) – Bob Coppedge
What exactly is CoMITs and why does it matter for you? Bob Coppedge will show you how to market to organizations that have IT departments by bridging the gap between IT employees and MSPs. Learn how to adapt your existing business and tools with CoMITs to simplify your internal IT and foster stronger relationships.
Make these 12 insightful books part of your collection.
But that’s not all.
We’ve also curated 11 Valuable MSP YouTube Channels to subscribe to and 14 Essential Podcasts for MSP Success.
Follow Guardz to stay up-to-date on the latest cybersecurity findings and research to transform your MSP business at any level.
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