Guardz is embarking on a significant expansion into the EMEA (Europe, Middle East, and Africa) region. This bold move marks a pivotal partnership with Infinigate Cloud, the cloud-focused division of the Infinigate Group, which boasts a rich legacy of 25+ years in delivering secure cloud solutions. The collaboration aims to empower Managed Service Providers (MSPs) across EMEA, equipping them with robust tools to bolster SMB cybersecurity.
Addressing the Unique Challenges of SMBs in EMEA
Small businesses make up an impressive 99% of all EU enterprises, underscoring their critical role in the region’s economy. Yet, these businesses face a disproportionately high risk of cyber threats. The financial and reputational damage from data breaches or ransomware attacks can be catastrophic, leading to lost revenue or, worse, business closure. For SMBs with limited budgets and minimal in-house expertise, ensuring strong cybersecurity measures often necessitates turning to MSPs. These local IT experts act as the first line of defense, ensuring SMBs are protected against evolving threats and can continue to operate smoothly.
Understanding the Biggest Threats MSPs are well aware of the risks their clients face daily.
According to a latest survey by Guardz, the most critical threats to client cybersecurity are:
- 37% cited data leakage as the most significant concern.
- 28% pointed to phishing attacks, a persistent and adaptable threat.
- 23% highlighted ransomware, known for its devastating financial and operational impacts.
These statistics reveal the diverse nature of cybersecurity threats that MSPs must contend with. Data leakage, phishing, and ransomware are distinct challenges that require varied tools and strategies to combat effectively. For MSPs managing multiple clients with differing levels of awareness and resources, this trifecta of threats poses a significant test to their operational agility.
Recognizing these challenges, Guardz’s expansion into EMEA aims to offer targeted support to these essential service providers. The initiative will empower MSPs to deliver comprehensive, AI-powered cybersecurity solutions tailored specifically for the small business market. This strategic move positions Guardz as an ally not only to MSPs but also to the millions of businesses relying on them for digital safety.
The Significance of the Partnership with Infinigate Cloud
At the core of Guardz’s EMEA expansion is its partnership with Infinigate Cloud, a leader in secure cloud solutions and services. This collaboration is expected to amplify Guardz’s reach and impact, making its state-of-the-art cybersecurity platform available through Infinigate Cloud’s vast network of channel partners. The platform will be seamlessly integrated into the Infinigate Cloud marketplace, providing MSPs across EMEA with easy access to Guardz’s solutions.
Infinigate Cloud will also lend its expertise in bolstering Guardz’s growth across the region. By offering a suite of professional services, including technical training, market insights, and tailored marketing support, Infinigate Cloud is set to enhance the onboarding process and facilitate smooth deployment for MSPs.
Denis Ferrand-Ajchenbaum, Chief Growth Officer at Infinigate Group, emphasized the importance of this partnership: “We are extremely honored to have been chosen as the primary Guardz value-added distributor in EMEA. This collaboration underscores our unique position as a Managed Security Services Distributor, aligning perfectly with the go-to-market strategies of innovative cybersecurity vendors focused on the MSP/MSSP segment. We look forward to generating new growth opportunities for Guardz and our 6,000 channel partners.”
Guardz’s Comprehensive Platform: Tailored for MSPs
Guardz’s cybersecurity platform is designed with MSPs in mind, ensuring they can efficiently safeguard SMBs against a broad spectrum of threats. The platform provides:
- Unified, AI-Powered Protection: Guardz’s comprehensive solution monitors and mitigates risks across cloud applications, email, user devices, and more.
- Real-Time Monitoring and Remediation: With continuous, proactive oversight, MSPs can swiftly detect and respond to potential threats, minimizing damage and disruption.
- Single-Pane Management: The platform’s intuitive design allows MSPs to manage multiple clients’ security needs from a central, user-friendly dashboard.
Through this platform, MSPs can extend more effective services to their clients, enhancing operational efficiency and fostering trust.
Supporting MSPs with More Than Just Tools
Guardz’s expansion into EMEA isn’t just about introducing a new product; it’s a holistic approach to bolstering the MSP ecosystem. Alongside the core platform, Guardz offers additional support programs such as:
- The Growth Hub: A dedicated initiative to help MSPs drive business growth through enhanced conversion strategies and ongoing success support.
- Community Shield Plan: A complimentary program enabling MSPs to fortify their own security posture, ensuring they are well-protected while serving their clients.
This dual focus on providing both advanced technology and strategic support underscores Guardz’s commitment to being a trusted partner for MSPs navigating the complex cybersecurity landscape.
Establishing a Physical Presence in the UK
Guardz’s commitment to the EMEA region is further evidenced by strategic hires and a new physical presence in the UK. This local footing will enable Guardz to respond more effectively to regional needs and tailor its offerings to the unique cybersecurity challenges faced by SMBs in different EMEA markets.
Dor Eisner, CEO and Co-Founder of Guardz, highlighted the significance of this step: “SMBs are crucial to ensuring the security and smooth operation of services and infrastructure across EMEA, and MSPs are a key piece of the puzzle. We are thrilled to be expanding to better protect these businesses through their valued MSP partners. Partnering with Infinigate Cloud, combining our cybersecurity expertise with their unparalleled experience and solutions, is an exciting milestone.”
A New Era for MSPs and SMBs in EMEA
As Guardz embarks on this strategic EMEA expansion, supported by the expertise of Infinigate Cloud, the future looks promising for MSPs and the SMBs they protect. This partnership not only bridges the gap between cutting-edge cybersecurity and local IT providers but also fosters a collaborative environment where technology and human expertise converge to create a safer digital landscape for businesses.
Guardz’s vision of making the digital world a safer place for small businesses aligns seamlessly with the mission of Infinigate Cloud. Together, they’re set to transform the cybersecurity ecosystem across EMEA, ensuring that SMBs are empowered with the protection they need to thrive in an increasingly complex digital age.
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Written by
Tal Eisner is the Vice President of Product Marketing at Guardz, bringing over two decades of experience in cybersecurity and fraud management. Prior to joining Guardz, Tal led marketing efforts at Check Point Research, the Intelligence & Research division of a leading cybersecurity company. With a strong background in security, Tal combines his technical expertise with a strategic focus on marketing, communications, and business development. His career reflects a deep commitment to advancing cybersecurity solutions while effectively communicating their value to diverse audiences.
