2024 was a transformative year for Guardz. As cyber threats became more sophisticated and SMBs continued to be prime targets, we remained committed to our mission: empowering MSPs with AI-Native, unified detection & response cybersecurity solutions that simplify protection while enhancing security outcomes.
This dedication has fueled an exceptional year of growth and innovation—from tripling our workforce to achieving a 500% increase in annual recurring revenue (ARR). We’ve also expanded our global reach through key partnerships, strengthened our leadership team, and launched powerful new solutions to better equip MSPs to safeguard their clients.
A Year of Unprecedented Milestones
The past year has been transformative for Guardz, marked by key achievements that highlight its dedication to innovation and growth. Here’s a closer look at the company’s biggest milestones:
🚀 Massive Workforce Expansion
As demand for cybersecurity solutions tailored for MSPs continues to soar, Guardz responded by tripling its workforce in 2024. This rapid expansion has strengthened the company’s ability to support MSPs with enhanced services, expert-driven insights, and next-generation technology.
Guardz has strategically grown its headquarters in Miami and research & development (R&D) center in Tel Aviv, attracting top-tier cybersecurity talent to drive product innovation and customer success.
💰 500% ARR Growth – A Testament to Impact
Guardz’s incredible 500% increase in ARR over the past year is a reflection of its rapid adoption among MSPs and small businesses. The surge in recurring revenue signifies the growing demand for AI-powered, unified detection and response solutions that reduce complexity while maximizing security effectiveness.
This exponential growth underscores Guardz’s ability to meet real-world cybersecurity challenges head-on, providing MSPs with tools that allow them to protect their clients at scale.
🌍 Global Expansion & Strategic Partnerships
Guardz is not just growing in numbers—it’s also expanding its global footprint. In 2024, the company entered key international markets, extending its reach to Australia, Canada, and EMEA.
This expansion was made possible through strategic partnerships with leading cybersecurity and IT distribution companies, including:
- Manage Protect (Australia)
- iON (Canada)
- Infinigate Cloud (EMEA)
These collaborations allow Guardz to equip more MSPs with cutting-edge security solutions, ensuring that small businesses worldwide receive the protection they need.
Additionally, Guardz reinforced its leadership team by appointing Tal Hershkovitz as Chief Financial Officer (CFO) and Esther Pinto as Chief Information Security Officer (CISO). These strategic hires bring deep expertise to drive innovation, enhance risk management, and accelerate growth.
To further strengthen its position in the MSP community, Guardz has also launched the Guardz Advisory Board, composed of prominent executives from the MSP industry across North America and Canada. This board will guide the company’s strategy and ensure its solutions remain at the forefront of SMB cybersecurity.
The Ultimate Plan: A Game-Changer for MSPs
One of Guardz’s most exciting advancements is the launch of its Ultimate Plan, a breakthrough offering designed to enhance threat detection, response, and security automation for MSPs.
This new plan integrates Guardz’s AI-driven detection and response platform with SentinelOne’s industry-leading Endpoint Detection and Response (EDR) technology. By combining these capabilities, MSPs can now:
✔️ Reduce manual intervention – AI-powered automation streamlines security operations, allowing MSPs to focus on high-priority tasks.
✔️ Eliminate security complexity – A unified approach provides visibility and control over identities, emails, devices, and data.
✔️ Deliver faster and more effective threat resolution – With SentinelOne’s EDR, MSPs can quickly detect and neutralize cyber threats before they escalate.
This powerful combination empowers MSPs to enhance their cybersecurity services, reduce operational burdens, and deliver unmatched protection to their clients.
Looking Ahead: What’s Next for Guardz in 2025?
As Guardz continues its momentum into 2025, the company is focused on expanding its solutions, strengthening its partnerships, and setting new benchmarks in SMB cybersecurity.
One of the biggest ways Guardz is staying connected with the MSP community is through major industry events. The company is set to sponsor and attend two key cybersecurity conferences in February:
📢 Meet Guardz at MSP Expo & Right of Boom
🔹 MSP Expo (Booth #2350) – February 11-14, 2025 | Fort Lauderdale, FL
This premier event brings together MSPs, cybersecurity experts, and technology leaders to discuss the latest innovations shaping the industry. Attendees can connect with the Guardz team to explore how its AI-powered solutions can help MSPs grow their businesses while delivering world-class cybersecurity.
🔹 Right of Boom (Booth #44) – February 20-22, 2025 | Dallas, TX
This exclusive cybersecurity conference focuses on incident response, threat mitigation, and security resilience. Guardz will be showcasing its Ultimate Plan and demonstrating how MSPs can leverage AI to prevent and neutralize cyber threats.
Both events offer an excellent opportunity for MSPs to learn, network, and experience firsthand how Guardz is revolutionizing cybersecurity.
Final Thoughts: Guardz is Redefining SMB Cybersecurity
Guardz’s unparalleled growth, innovative technology, and commitment to the MSP community have positioned it as a leader in AI-driven cybersecurity. With tripled workforce expansion, a 500% ARR increase, and global market penetration, Guardz is proving that its mission to protect SMBs worldwide is stronger than ever.
As cyber threats continue to evolve, Guardz remains dedicated to providing MSPs with the tools they need to safeguard businesses in a digital-first world. Whether through its Ultimate Plan, strategic partnerships, or presence at top industry events, Guardz is setting the standard for unified, AI-powered cybersecurity solutions.
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Written by
Tal Eisner is the Vice President of Product Marketing at Guardz, bringing over two decades of experience in cybersecurity and fraud management. Prior to joining Guardz, Tal led marketing efforts at Check Point Research, the Intelligence & Research division of a leading cybersecurity company. With a strong background in security, Tal combines his technical expertise with a strategic focus on marketing, communications, and business development. His career reflects a deep commitment to advancing cybersecurity solutions while effectively communicating their value to diverse audiences.