Key takeaways
- MSP educational content: The featured YouTube channels cover MSP growth, marketing, operations, cybersecurity, compliance, leadership, and technical skills.
- Marketing and sales strategies: Creators share guidance on lead generation, LinkedIn growth, SEO, branding, pricing, website optimization, and sales techniques for MSPs.
- Business growth and leadership: Topics include outsourcing, team leadership, staff engagement, project management, business valuation, and exit planning.
- Cybersecurity and technical insights: Several channels provide cybersecurity guidance, technology reviews, network engineering discussions, compliance content, and MSP tool demonstrations.
The Guardz team put together a list of 11 essential YouTube channels that every MSP should subscribe to. You’ll learn everything from pricing strategies and sales tactics to website optimization, and you’ll even hear from an FBI Special Agent about what to do in the event of a ransomware attack.
This list has it all. Let’s dive right in:
1. Paul Green’s MSP Marketing Edge
Paul Green is one of the most recognized names in the MSP industry. Paul helps MSPs market and sell their services with extremely valuable content. In addition to his podcast, Paul Green explores a variety of topics, from LinkedIn growth to running paid Google Ads and how to win over more prospects easily.
Key episodes include “The Secret LinkedIn Tool MSPs Don’t Know About,” “Using AI in Your MSP’s Marketing”, and “How This $10 Million MSP Wins More Clients.”
Paul also has a LinkedIn newsletter called MSP Marketing, published weekly and delivered straight to your inbox. We highly recommend it.
2. All Things MSP
All Things MSP channel is hosted by Justin Esgar and Eric Anthony. They talk about what it takes to successfully run an IT business. Eric has many excellent short videos on topics such as securing endpoints, tools of the trade, how you should price your services, and suggested books every MSP should read.
Key episodes include “Unlocking Growth: The Power of MSP Outsourcing,” “Maximizing Value in MSP Services: A Strategic Discussion”, and “Boosting MSP Business: Increase Revenue 23% with Branding” with special guest Steph Hilfer.
3. MSP Radio
MSP Radio is essential viewing. It is hosted by Dave Sobel, a leading voice in the delivery of IT services. MSP Radio goes in-depth on the business aspects, work-life balance, and what’s new in the continually changing world of compliance.
Key episodes include “A Technique for Connecting IT Services to Customer Needs Directly ”, “Understanding the $100,000 Cost of CMMC 2.0 for MSPs” with Mike Semel, and “Learning to Interact with the FBI” with Special Agent in Charge Matthew J. DeSarno, where you’ll learn first-hand if you should even bother picking up the phone with the FBI before you know what ransomware you’ve been hit with even before deciding on whether you should pay the ransom fees.
4. Technology Marketing Toolkit
Robin Robins is a legend and leading voice when it comes to all things MSP-related. Robin just finished wrapping up her 3-day annual seminar and boot camp for MSPs in Nashville. Needless to say, she is extremely busy but always finds the time to upload valuable content to her Technology Marketing Toolkit YouTube channel.
Robin interviews many guest celebrities on her show, bringing fresh perspectives to the MSP game. We highly recommend checking out “5 Leadership Secrets To A High Performing MSP Team” with Jocko Willink, a decorated Navy SEAL officer and leadership instructor, and “Negotiation and Closing Prospects” with Chris Voss, former FBI lead international kidnapping negotiator from her 2018 MSP Boot Camp.
5. Growth Generators
Growth Strategies is the brainchild of Harrison Baron. Growth Strategies even offers a 6-week boot camp to help transform MSP businesses. But their YouTube channel is packed with tons of valuable marketing tips that range from LinkedIn growth to website best practices and pricing packages.
Key episodes include “MSP PROVEN Strategy – Fastest Way To A Million $$$ Easy & Repeatable”, “How To Deliver An MSP Sales Pitch & Increase Your Closing Ratio”, and “How To Land Your First MSP Clients FAST.”
6. Tubblog – The Hub for MSPs
Richard Tubb is a name that MSPs are quite familiar with. His YouTube channel says it all; Tubblog – The Hub for MSPs. Richard goes in-depth on the latest MSP tools and performs professional demo reviews on the most popular technologies circulating in the MSP and IT markets.
Check out what he had to say about Guardz in the “Unified Security Controls Built for MSPs Who Manage Small Businesses” episode.
7. RocketMSP
You can’t have a list of top YouTube channels without mentioning RocketMSP. Steve Taylor does a phenomenal job breaking down various MSP tools and technologies with in-depth demo walkthroughs.
Steve recently did a full Guardz platform walkthrough, including the platform’s External Footprint Scan capability, which scans your DNS records, misconfigured firewalls, open ports, leaked credentials, and other vulnerable targets an attacker might exploit.
8. David Papp
David Papp is your virtual MSP tour guide. David talks about content creation, gadget reviews, and quick cybersecurity tips on how to stay secure online. You’ll definitely want to check out the episode of “What is Involved in Selling Your MSP Business? Entrepreneurs Need an Exit Strategy”. David discusses how to successfully sell your MSP business, performing a financial audit for due diligence, calculating EBITDA, and signing a Letter of Intent (LOI) when selling your MSP business. Tons of valuable insights packed in less than 9 minutes.
9. Lawrence Systems
Tom Lawrence provides in-depth tutorials and discussions on network engineering, security, open-source topics, hosting, server reviews, and MSP tools. Tom also does a live show every Thursday where he adds a bit of humor and engages the audience about the good, the bad, and the ugly of working in te IT business.
We highly recommend his “DIY Home Rack Build” episode. Quite impressive to say the least.
10. Evolved Management
Evolved Management is led by IT superstar Todd Kane. Todd shares his valuable knowledge and experience in the IT industry to help you scale your MSP business. Tons of practical tips and insights you won’t want to miss out on.
Some of the best episodes include “Why Managed IT Companies Should Avoid 3rd Party Tools for Project Management”, “From Information to Action: Turning Data into Insights for IT Service Providers”, and “Driving Staff Engagement: The Pivotal Role of Feedback in Thriving IT Services”.
11. IT Rockstars
Scott Millar breaks down the MSP business into bite-size golden nuggets of wisdom. Most of his videos are short but worth every second of playtime. Scott is an SEO magician and gives you the inside scoop on how you can effectively promote and optimize your website.
Key episodes include “3 Big MSP Marketing Mistakes, MSP SEO Optimization Using ChatGPT”, “Is Your MSP Ready For A Recession?” and “Losing Your Biggest MSP Client” with Steve Taylor of RocketMSP.
And there you have it, 11 of the best YouTube channels to help any MSP thrive in today’s uncertain economy. Make sure you hit that subscribe button for each channel.
Want even more MSP greatness?
Check out our ultimate guide of 14 Essential Podcasts for MSP Success.
Make sure you subscribe to Guardz’s YouTube channel to stay up-to-date on the latest cybersecurity research and key findings to grow a thriving MSP business.
